I have a bachelor's degree in journalism.  If I met my former classmates, they would frown at my career in marketing, thinking that I had gone on the dark side of force, so to speak. 

I think they're wrong. In my mind, journalism and marketing are not quite different. What changes is the audience and the product. Let's face it, the more papers a story sells - or the more viewers a TV newscast gets - the more successful the journalist seems to be. And if a newspaper does not have enough readers, the content is the first to be blamed.

Marketing and journalism are about reaching out to people

For the marketer, the audience is  the clients, actual, and future, for the product we are selling. We want our clients to know about our company and our product, or at least interest them enough so that they will check it out. 

Journalists want to reach their market as well, except they call it an audience. They're still the same humans, and what they provide is information and opinion. Journalists want to reach people so that they will read the next paragraph or stay on the TV channel during the commercial break.

Good marketing and good journalism have strong ethics

Both in journalism and marketing, there are dishonest people who will manipulate their audience into a specific frame of mind, to form the desired opinion.

However, both good journalists and good marketers will achieve this without hiding the truth or presenting opinions as facts. A marketer who believes in her product doesn’t need to fabricate facts to convince her clients to buy her product. The same way, a journalist who believes in fair and balanced reporting is not out to promote an agenda and will publish her article, even if the facts are not how she expected them to be. 

Marketing and journalism are about selling

It's pretty obvious that marketing is about selling: selling a product, selling sympathy to orphans in the third world, selling an idea. If there is nothing to sell, there would be no marketing. Now, not everything is bought with money. In politics, marketers are trying to get people's votes, not their money.

On the other end, it's not always obvious that journalists are also selling something: their media. Let's face it, without newspapers sales and advertisement sales, there would be no news.