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• The best brands are not brands at all

  Websystems is located in Quebec City . This year, it's the 400th anniversary of the city's foundation. While technically, Quebec City is not the oldest city in North America, it is the only one that is still there, in its original location. To... Posted Jul 21 2008, 09:33 AM by Karine with | with no comments Filed under: marketing

• Honesty: if the shoe won't fit, why sell it?

  Sometimes we are so bent on closing a sale that we are tempted to ignore the needs to the clients and push our product. We are focused on the short term (closing the sale), instead of the much more profitable long-term (having a happy client). AceProject... Posted Jul 02 2008, 10:04 AM by Karine with | with no comments Filed under: marketing, sales

• Forget pressure: Great products sell themselves

  Do you remember the last time you shopped for a car? As you get in the dealership, you start looking at cars in the showroom. A salesperson helps you out, answering your questions and guiding your choice for a new car. Once you've decided what you... Posted Apr 14 2008, 01:23 PM by Karine with | with no comments Filed under: marketing, sales

• Marketing and journalism: one and the same

  I have a bachelor's degree in journalism. If I met my former classmates, they would frown at my career in marketing, thinking that I had gone on the dark side of force, so to speak. I think they're wrong. In my mind, journalism and marketing are... Posted Mar 19 2008, 09:00 AM by Karine with | with no comments Filed under: marketing

• Marketing and making sense

  It seems to me marketing is about convincing people to buy a product. In so doing, should it not tell people something that makes sense? Especially in business-to-business marketing, I don't want to insult my reader's intelligence by telling them... Posted Feb 25 2008, 09:00 AM by Karine with | with no comments Filed under: business, marketing

• How do you choose which features to include?

  As any software development company will tell you, there are always more features to add to a version than there is time to implement them correctly. Hence, we face a challenge: implement more features with limited functionnality, or implement fewer features... Posted Feb 20 2008, 09:00 AM by Karine with | with no comments Filed under: software development, marketing