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• Honesty: if the shoe won't fit, why sell it?

  Sometimes we are so bent on closing a sale that we are tempted to ignore the needs to the clients and push our product. We are focused on the short term (closing the sale), instead of the much more profitable long-term (having a happy client). AceProject... Posted Jul 02 2008, 10:04 AM by Karine with | with no comments Filed under: marketing, sales

• Forget pressure: Great products sell themselves

  Do you remember the last time you shopped for a car? As you get in the dealership, you start looking at cars in the showroom. A salesperson helps you out, answering your questions and guiding your choice for a new car. Once you've decided what you... Posted Apr 14 2008, 01:23 PM by Karine with | with no comments Filed under: marketing, sales