We’re shopping around for a CMS for AceProject’s web site. In our search, we found KenticoCMS, a nice product that seemed to fit our needs. So we installed the demo to play around with it.

That’s not the interesting part. The interesting part happened a couple of day later. I received an email from Juraj, asking if I had installed Kentico yet and if I got started evaluating it.

No sales pitch. Just a nice offer to help me and answer my questions.

I have to admit this was one of the best sales pitch I ever received. Because it was not about Kentico getting something from me. It was about me getting something out of them.

The value of a customer does not appear after the sale

A lot of companies will put value on a customer once the sale is made. They want to make sure the customer will remain loyal. That is a valuable goal to have.

However, getting a customer to like you enough to stay with your product for a long time should […]