I have a bachelor's degree in journalism. If I met my former
classmates, they would frown at my career in marketing, thinking that I had
gone on the dark side of force, so to speak.
I think they're wrong. In my mind, journalism and marketing are not quite
different. What changes is the audience and the product. Let's face it, the
more papers a story sells – or the more viewers a TV newscast gets – the more successful
the journalist seems to be. And if a newspaper does not have enough readers,
the content is the first to be blamed.
Marketing and journalism are about reaching out to people
For the marketer, the audience is the
clients, actual, and future, for the product we are selling. We want our
clients to know about our company and our product, or at least interest them
enough so that they will check it out.
Journalists want to reach their market as well, except they call it an
audience. They're still the same humans, and what they provide is information
and opinion. Journalists want to reach people so that they will read […]